Growing up in Northern California, I was always outside — like most Gen X kids. No cell phone, no electronics. Just venturing out, finding friends, and coming home when the sun went down. Sometimes that even meant bringing home a stray pet or two. 😄

Now, as a parent, I want my son to have that same freedom — to break away from the screen and discover the adventures waiting right outside the door. That's what California Kids Collection is built on. Big adventures or small ones, we want to inspire the whole family to get outside, explore, and find something new.

We also believe in protecting the places that make those adventures possible. That's why we're part of the 3% of apparel companies still making clothes in the USA — reducing our carbon footprint and supporting jobs here at home. We use organic cotton, fabrics made from recycled bottles, and eco-friendly packaging — as minimal as possible.

Our designs are inspired by nature's magic. My job is to bring that inspiration to you and your family.

Hey, Chief Trend Officer here. 👋

My name is Dane — and staying on top of what's cool comes naturally. As CTO of California Kids Collection, my job is to keep the brand fresh and on top of the latest trends, so kids and teens actually want to wear this stuff. If it passes my test, it makes the cut. Consider me your inside source for what's next. 😎